Ad spending for the U.S. healthcare industry last year hit a record $9.7 million, up 11%. TV still rules, but the consumers increasingly are looking online for answers.
Download "Healthcare Marketing", a report from Advertising Age and AdGooroo parent company Kantar Media that looks at major marketing trends in the healthcare sector.
The report examines:
- The healthcare advertising market
- Hospital and medical advertisers
- Online and mobile healthcare resources
- Spotlight on Diabetes
- Healthcare consumer profiles
- Physician profiles
To download the report, please submit the form on the right.
Note: If you receive an error message when submitting the form, please clear cookies and cache from your browser.